Picture provided by NFL.com/pink
October is Breast Cancer Awareness month and if you are a National Football League (NFL) fan you know happens next. The NFL, its clubs, players and the NFL Players Association come together and to support the fight against breast cancer. The campaign A Crucial Catch, in partnership with the American Cancer Society (ACS), is focused largely on the importance of annual screenings, especially for women who are 40 and older. The creation of this great awareness campaign was ingenious as it reaches millions of viewers every year to remind woman to get their check ups regularly. It also happens to combine both my passions in life, football and fighting cancer.
Throughout October, NFL games will feature players, coaches and referees wearing pink game apparel, play with special game balls and the fields bare the pink ribbon stencils all to help raise awareness for this important campaign. All apparel worn at games by players and coaches, along with special game balls and pink coins will be auctioned off at NFL Auction. Proceeds benefiting the ACS’s Community Health Advocates National Grants for Empowerment (CHANGE) program. The CHANGE program provides outreach and breast cancer screenings to women in underserved communities.
Since its founding in 2009, the NFL has raised over $3 million dollars through A Crucial Catch for the American Cancer Society. All 32 teams are currently participating in the program. Some NFL players even go above and beyond raising more funds by hosting fundraisers through other vaious creative ways. Take Arizona Cardinals wide receiver Larry Fitzgerald for example. Larry lost his mother to breast cancer in 2003 and he uses social media such as Facebook and Twitter to gain followers by donating 25 cents per every new “like” or “follower” he gets during the month of October. For more information on Larry’s personal experience with breast cancer, click here to watch a video on NFL.com.
Reports recently came out by The Huffington Post stating only 5% of the proceeds from A Crucial Catch program goes to the ACS. Although these numbers seem low, millions of dollars have been raised and more importantly million of lives will be saved by having these outreach programs it supports. Breast cancer is no joke and stastics shows that the chance of a woman having invasive breast cancer some time during her life is about 1 in 8. Personally I don’t like these odds so we have a lot more work cut out in the future. My beautiful mother Sandy battled breast cancer and will be celebrating another birthday this November because of great programs like this. She is now 6 years cancer free.
Me and my mom Sandy
Research picture provided by The Solo Guide
Great question don’t you think? When I first learned that we will be creating a blog in my Introduction to Public Relations class I was stoked to say the least. This was going to be my outlet for my thoughts, feelings and my own creative take on the world! But I soon found out that to properly post information that others are going to read, it really must be honest, true and properly researched first, not just my own perspectives on things. Well this just took the air out of my tires if you know what I mean but I understand why.
One day I hope to be working in the profession of public relations so I must learn the importance of research now. Some PR practitioners credit communication and strategy as the most valuable skills in their field. You cannot put those skills to good use without a foundation of research and information gathering. I will need a strong foundation to start from, a building block if you will so I must properly research my client, target audience or whomever I am trying to reach before posting my blog. Not only will I need to research my audience but the content of my blog must contact facts and site appropriate linked information.
According to an article I read posted from PRFriend on the importance of research stated there are various types of research involved in PR, such as market research, industry research, news tracking, and competitive analysis. Each project requires different research methods, but one thing is constant: all PR projects involve research to some extent. Some ways that research can help improve PR practice is to know your client, find your market, choose your media and make your pitch. Sounds easy but there is so much that goes into it that is very time consuming. Stay patient as research is extremely important to the livelihood of the message or product you are trying to promote.
I volunteer for a nonprofit called Downtown Terre Haute, Inc. (DTH) which was established to preserve, create and promote a downtown neighborhood that is a vibrant hub for business, entertainment, government, arts and educational activity, attracting both local residents and area visitors to the downtown Terre Haute area. A recent website called Choosedowntown.com was launched in 2011 from what had started as a group of students from a marketing class at Indiana State University conducting a research study for DTH to find out how many people lived within a 100 mile radius to Terre Haute to assist the nonprofit with better promoting businesses within the Downtown Terre Haute area. Their results provided insight on their audience that could be potential customers to the local markets. This information gathered to further help establish future businesses to the area as well.
All research no matter how big or small is extremely vital to public relations. Good luck with your research!